Thursday, March 19, 2020

E. L. Moore in the UK: Playcraft Brewery & Drugstore

Martin and I have been having an enlightening email conversation - well, certainly enlightening for me ! He mentioned he had kits of the E. L. Moore brewery and Ramsey Journal Building from a company called Playcraft. He noted Playcraft was a UK brand in the '60s that got its products mainly via Jouef and Pola. 




Under the Playcraft brand, the AHM Brewery is kit B 806, Old-Time Brewery, and the Ramsey Journal Building is B 815, Drugstore - those are Martin's kit photos over on the left. 

A page from the 1968 Playcraft catalogue he sent me has a listing for the brewery, which implies the kit was simultaneously released in the UK under Playcraft, and in the US under AHM. The company doesn't mention scale on the boxtops, and maybe that was because my understanding is that OO is, or was at the time, the dominate scale in the UK, and maybe saying these were HO would reduce potential sales. On an OO layout, these would look a bit small. I recall using Airfix OO figures on my HO layout in the '70s because they were inexpensive, but the people looked like giants even though the box listed them as suitable for either OO or HO. 

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