We made a short trip to Toronto last week to visit a friend and Christmas shop. As usual we took the train. And we loved the way.....
...but the speed, not so much.
I was going to go into a whole nerd-a-palooza thing and analyze the bejesus out of our trip's distance, speed profile, average speed, top speed, trip time, delays, and so on, and so on. Forget that. Let's just say the quality of the trip was excellent - again, we loved the way - but our arrival in Toronto was 45 minutes late, and our return was 43 minutes late. Average speed either way, 88 km/h.
And the other thing that's not out of the ordinary in our experience: good onboard service, good food, a friendly crew, and a good environment. And no, I'm not paid by VIA Rail to say that. So far so good in this department.
Look, maybe those VIA Rail commercials I don't like actually work. From my completely anecdotal, unscientific eavesdropping I heard some interesting comments from neighbouring passengers. Outward bound there was a small group of twenty-something women on a business trip, and upon arrival in Toronto one asked another, who apparently was riding the train for the first time in her life, what she thought of the trip. Her reply was an enthusiastic, "It was relaxing." On the return trip a twenty-something businessman told his seat mate this was the first train trip he'd taken since childhood, that he splurged to ride business class and was quite happy he did. Ok, so maybe VIA Rail does know its target market. I hope they can convince lots of young people to take the train using whatever messaging they think will work.
If anyone from VIA is reading this, look, you've got to make the travel time thing reliable, predictable, and so set-your-watch-to-it boring that every passenger takes arrival times for granted. You've got a lot of the other pieces of the puzzle in place, but that big one is one you desperately need to figure out.
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